Denim. It means authenticity, rebellion, workwear, and the Old West. It means cotton and looms and indigo dye. It is our favorite fabric. And it is a way of life. Denim hunters search ghost towns for vintage jeans. Families weave heritage cloth for generations. Craftsman on foreign shores preserve the old ways while designers back home redefine the iconic five-pocket look. And all of us trade stories of how we got that perfect fade.
We are the story of denim and denim culture:The secrets of selvedge.the true origins of the Maya jeans.The immigrants and inventors in the Wild West who created jeans.Exclusive profiles of the independent designers and makers invigorating the denim scene.like 3sixteen and iron Heart,along with forces like Levis that shaped the industry.Defining figures like Francois Girbaud and Adriano Goldschmied.And the things every denimhead needs to know:How to wash-or not wash-your jeans.How denim is made.And how denim makes us who we are.