How should the novel coronavirus develop in the apparel industry?
The atmosphere that was supposed to be the celebration of the Spring Festival in 2020 has been broken by a sudden epidemic. Since the academician Zhong Nanshan made a public statement on January 20, saying that the new pneumonia virus has been passed from person to person, within a short period of ten days, all walks of life have delayed the start of construction. The most lively food, drink, entertainment and tourism of the Spring Festival have no choice but to close down, and the clothing industry that is ready for the Spring Festival has also become the epidemic One of the many victims of the situation.
There is a heavy burden behind the closure of service enterprises
“The impact of the epidemic can be said to be very large. “The relevant person in charge of camel brand said that the Spring Festival holiday was the golden time for offline stores to promote sales. In previous years, the total sales volume of off-line stores’ clothing and cotton padded clothes in the Spring Festival holiday could reach hundreds of millions of yuan. However, with the outbreak of the Spring Festival epidemic, more than 4000 stores across the country have actively responded to local policies, and have been closed for more than ten days. The burden of operating costs of offline terminals and franchisees has increased.
In order to promote the healthy development of brands, dealers and franchisees, and win the anti epidemic battle together, camel brand announced that in 2020, franchisees’ brand joining fees will be appropriately reduced, and the unsalable goods due to the outbreak of epidemic will be properly recovered and handled, so as to minimize the losses. However, camel construction was postponed to February 10, and the business hours of its 4000 offline stores were postponed until the epidemic was effectively controlled. The specific business hours shall be subject to the notice of the local authorities.
There are also Levi and H & M clothing brands closed. Levi, the American jeans brand, announced on February 1 that it would close its regional stores with severe epidemic for some time, but the opening time is still unknown. H & m also announced on January 28 that it would close all stores in the Wuhan area, and the updated opening hours are still to be determined.
According to relevant media, taipingbird also said the new pneumonia epidemic had a certain adverse impact on retail enterprises. In the face of the epidemic, taipingbird has made wechat marketing, live broadcast marketing and other ways that do not need direct contact become the choice of consumers to reach the brand in order to minimize the impact of the epidemic.
Offline hit e-commerce live broadcast or new way
Even so for big brands, the crisis encountered by small and medium-sized brands is even more difficult to ignore.
It is understood that many small and medium-sized brands are worried about the problem of people and goods. If the epidemic can not be controlled in mid February or even March, we can imagine that the first quarter and the second quarter are not good, and the business situation in the first half of the year is like a cold winter.
It can be seen that the new pneumonia epidemic in 2020 will have a huge impact on the offline. This situation reminds us of the SARS that happened 17 years ago. The rampant virus gave birth to the growth of e-commerce such as Taobao, Jingdong and so on. E-commerce has driven logistics. Today, online services, online transactions, and live broadcasting are another way for people trapped at home and businesses struggling to operate.
